Smoke Point Barbecue
Craft brand design for craft BBQ
Vast designed the new logo for Smoke Point Barbecue Co with a focus on capturing the brand’s bold, authentic personality while keeping the look clean and memorable.
The typography was fully custom-built from the ground up, giving the mark a distinctive character that feels handcrafted yet modern—perfectly reflecting the slow-smoked, detail-driven approach behind the barbecue. Every letterform was intentionally shaped to balance rugged charm with strong readability, resulting in a logo that stands out across signage, packaging, and digital spaces while remaining uniquely Smoke Point.
